“No one cares about you or your cheap shit.”

Food for thought from Your Media Business Will Not be Saved by Joshua Topolsky:

“You can always get some runway out of the New Thing. You can always get a quick hit that looks like success from the New Thing. But rarely — almost never — is the New Thing what fixes your problem.

Your problem is that you make shit. A lot of shit. Cheap shit. And no one cares about you or your cheap shit. And an increasingly aware, connected, and mutable audience is onto your cheap shit. They don’t want your cheap shit. They want the good shit. And they will go to find it somewhere. Hell, they’ll even pay for it.

The truth is that the best and most important things the media (let’s say specifically the news media) has ever made were not made to reach the most people — they were made to reach the right people. Because human beings exist, and we are not content consumption machines. What will save the media industry — or at least the part worth saving — is when we start making Real Things for people again, instead of programming for algorithms or New Things.”

Applicable to a lot of things, actually. Read the rest here.

And for the reading soundtrack:

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