It’s official: The red velvet backlash has begun


After years of sweet-toothed adoration, the pop culture tide has finally turned against red velvet cake.

Exhibit A: Orange Is the New Black. The third season of the binge-watch favorite was released on Netflix in June. In the sixth episode, an off-duty C.O. O’Neill browses the selection at a local donut shop. The employee behind the counter (who we’ll later come to know as C.O. Coates) makes a friendly suggestion: “You should try the red velvet. It’s new.”

O’Neill is incensed. “Do I look like an idiot to you?” he asks, launching into a speech that evokes the hatred for merlot expressed in Sideways:

“You think you can squeeze an extra dollar out of me because it’s like, ‘Ooh, trendy, it looks like it’s bleeding.’ No, in your heart of hearts, you know as well as I do, red velvet is bullshit. It tastes like Play-Doh. It is not velvety. And the only thing…

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